Well, the answer is relatively simple and involves using methods that online and affiliate marketers are using everyday...
How to Get Network Marketing Leads Online Using Internet Marketing Methods
1. The first thing that online marketers are doing that MLM business owners can implement is using a squeeze page or landing page to capture leads.
What is a Squeeze Page?
You probably see these almost every time you click on an ad. A squeeze or landing page is a 1 page website that offers you something in exchange for your contact information.
Here is an example that I implement successfully:
Note the simplicity of the page that includes:
- An intriguing, attention-grabbing headline
- A quick welcome video identifying who I am
- An Offer - I offer to give the visitor my exact blueprint on how I make $1250 to $3300 online for each commission sale I make
- A button!
When the visitor clicks the button they will be brought to a sign-up form that will capture an email address. (This ties in to Step 3 below)
How to set up an easy Landing (Opt-in) Page? I use Optimize Press. You can literally do these types of pages in about 5 minutes.
How to set up an easy Landing (Opt-in) Page? I use Optimize Press. You can literally do these types of pages in about 5 minutes.
2. Drive Targeted traffic to your Landing Page
When it comes to driving traffic to your page, you want to be targeting to those people that your business or product is going to help.
So does your product promote weight loss? You can set up simple paid ads on Bing Ads or Google Adwords to target certain keywords.
Some people use Facebook ads as well, but remember to keep your ads social friendly as most people do not like spammy content on Facebook.
You can also participate in groups or forums online and add a signature line that links back to your squeeze page. Your only goal now is to get as many targeted visitors to your page as possible!
3. Capture your visitors email address with an email autoresponder
So What is an Autoresponder?
An autoresponder is an online software program that allows you to capture visitors email addresses (and sometimes names) so that you can communicate to your list via email to build a relationship and help them solve their problem.
So for instance, in your Network Marketing business, your goal is to build your downline and either offer a product or get the visitor involved with your business.
So what are you promoting and what audience are you targeting? For instance, if you are selling a weight loss supplement and also building a downline in your business that offers the chance for your leads to start their own business in the same fashion you are, you can email them benefits of your product and business opportunity.
Then they can casually get acquainted to you and your business; and when they are ready, they can phone you!
Examples of autoresponder programs are Aweber and Mailchimp. I use Aweber because it is more customized to online marketers - so this is a great program you can use in your business as well!
4. Follow up by Email, and Offer a Solution to their Problem!
The last step that MLM business owners can swipe from online marketers is to follow up using your autoresponder with engaging, helpful, and valuable information.
So using our example with weight loss, you might want to offer weight loss and exercise tips and tricks until you can offer a free consultation with the client. Then after you get them on the phone and offer solution to their problem, you can leverage their weight loss results to ask them if they want to get paid for helping other people lose weight too.
Remember the key in marketing any business is to find people that need your help and HELP THEM! Then the buying process becomes natural -as people do NOT like to be sold!
>>Do you want more tips on how to get leads online for your network marketing or MLM business? Visit my "Get More MLM Leads Page" and I'll help YOU get this stuff up and running!
-Nate
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